Lifecycle Marketing Manager

Role Overview

The Lifecycle Marketing Manager will own the lifecycle strategy for one of the topics: merchandising, or partnerships & retail media. They will partner closely with CRM, Product Marketing, Physical Product, Tech, and local marketing teams to design, brief, and scale programs that keep customers engaged with their subscription.

What You Will Do

The Lifecycle Marketing Manager will own the lifecycle strategy deployment for their topic area, translate it into programs and campaigns, partner with teams to spot opportunities, brief campaigns, work with local market teams, use data to optimize campaign performance, and track and report on the health of their topic area.

Why It Might Be a Fit

The ideal candidate will have project management skills, strong creative briefing skills, commercial acumen, experience in CRM, lifecycle marketing, product marketing, or a similar role, an analytical mindset, and the ability to manage multiple priorities independently.

Requirements

• Project management skills
• Strong creative briefing skills
• Commercial acumen
• Experience in CRM, lifecycle marketing, product marketing, or a similar role
• Analytical mindset
• Ability to manage multiple priorities independently

Benefits

• Competitive salary package
• HelloFresh-subsidized pension scheme
• Savings on weekly HelloFresh box
• Discount schemes with corporate benefits and Vorteile
• 24/7 office gym access
• Discounted Urban Sports Club membership
• Wellbeing resources
• Flexible hybrid model
• Sabbatical leave options
• Sustainable travel perks and transportation benefits
• Internal training
• HelloFresh Academy
• Dedicated budget for German language courses
• Tasty in-office meal deals and fresh food options
• Parent-friendly policies
• In-office kids corner
• On-site babysitter