Senior CRM Manager, Referrals

Role Overview

The Senior CRM Manager for Referrals will play a critical role in scaling HelloFresh Group’s Referral program across their global brand portfolio. The role involves designing E2E customer journeys, building segmented communication strategies, and contributing to the CRM strategy for their global RAF program.

What You Will Do

Design and own E2E referral customer journeys, develop segmentation strategies, define channel mix, message timing, and creative direction for each brand and segment, and drive performance through data and automation.

Why It Might Be a Fit

The ideal candidate will have 3-5 years of hands-on experience in CRM, lifecycle marketing, or email marketing, a data-driven mindset, a creative instinct, and a curiosity for AI tools for marketing.

Requirements

• 3-5 years of hands-on experience in CRM, lifecycle marketing, or email marketing
• Iterable experience is a strong plus; familiarity with Braze, Klaviyo, or Salesforce Marketing Cloud also valued
• comfortable reading performance dashboards, running analyses, and drawing actionable conclusions from campaign data
• genuinely creative perspective on CRM
• familiarity with or strong interest in AI tools for marketing: prompt-based content creation, personalisation at scale, campaign automation
• strong communicator, used to working across Creative, Analytics, Operations, and local teams

Benefits

• competitive salary package
• HelloFresh-subsidized pension scheme
• savings on weekly HelloFresh box
• discount schemes with corporate benefits and Vorteile
• access to platforms like Headspace and Spill
• 24/7 office gym access
• discounted Urban Sports Club membership
• sabbatical leave options
• sustainable travel perks and transportation benefits
• internal training, the HelloFresh Academy, and a dedicated budget for German language courses
• tasty in-office meal deals and fresh food options
• parent-friendly policies
• in-office kids corner
• on-site babysitter