CRM Manager

Role Overview

The Senior CRM Executive is responsible for developing and executing Tutti Bambini’s customer retention strategy, driving customer lifetime value, repeat purchase, engagement and loyalty across all customer touchpoints.

What You Will Do

Develop and own the customer retention strategy across all lifecycle stages, create retention initiatives aligned to key customer milestones and parenting journeys, and manage all email and SMS marketing activity.

Why It Might Be a Fit

The role requires 5+ years’ experience in CRM, retention, lifecycle marketing, or customer marketing, preferably within ecommerce, DTC, or consumer brands, and a proven track record of driving customer retention, repeat purchase rate, customer lifetime value (LTV), and revenue through CRM programmes.

Requirements

• 5+ years’ experience in CRM, retention, lifecycle marketing, or customer marketing, preferably within ecommerce, DTC, or consumer brands
• Proven track record of driving customer retention, repeat purchase rate, customer lifetime value (LTV), and revenue through CRM programmes
• Hands-on experience with email, SMS, loyalty, customer segmentation, automation, and customer journey development
• Experience using CRM platforms such as Klaviyo, Salesforce Marketing Cloud, Braze, HubSpot, or similar
• Strong analytical capability with experience interpreting customer and campaign data to identify opportunities and measure performance
• Customer-centric mindset with a deep understanding of customer lifecycle marketing
• Strong commercial awareness and ability to link CRM activity to business performance
• Data-driven decision maker with excellent attention to detail
• Strong project management and organisational skills
• Excellent communication and stakeholder management abilities
• Comfortable balancing strategic planning with hands-on campaign execution