Senior Sales and Events Manager

Role Overview

Join the Silver Dollar City Resort team as a Senior Sales and Events Manager to assist in achieving resort revenue and profit goals by overseeing and executing sales strategies, managing sales and events team, and handling association accounts. This role involves direct sales activities, such as soliciting and maintenance of accounts within the designated market(s) to meet or exceed budgeted goals, as well as administrative duties such as budgeting, forecasting, leading the sales team, and business planning.

What You Will Do

Responsible for assisting the Director of Sales in achieving resort revenue and profit goals by overseeing and executing sales strategies, managing sales and events team, and handling association accounts. This role involves direct sales activities, such as soliciting and maintenance of accounts within the designated market(s) to meet or exceed budgeted goals, as well as administrative duties such as budgeting, forecasting, leading the sales team, and business planning.

Why It Might Be a Fit

The ideal candidate will possess the vision and leadership to build a high-performing team from the ground up, foster a motivated, collaborative culture, and drive sustainable and measurable revenue growth.

Requirements

• Advanced knowledge of principles and practices of Sales & Marketing in the hospitality industry.
• Bachelor’s degree preferred.
• Minimum of five (5) years of experience in resort sales and catering, with expertise in group bookings, catering sales, and revenue generation.
• Must be proficient in Microsoft Word, Outlook, Excel, and PowerPoint.
• Working, hands-on knowledge of PMS and POS Systems is preferred, particularly Opera (PMS), Delphi, Sales Pro or other group sales management systems.

Benefits

• Free Admission- Free admission to Silver Dollar City Attractions and discounted admissions to Herschend Enterprises’ attractions and resorts across the US for you and your dependents.
• Exclusive Admission Discounts- Complimentary tickets & discounts on season passes for loved ones.
• Food & Merchandise Discounts- Discounts on dining, drinks and merchandise across Silver Dollar City Attractions.
• 401(k) & Profit Sharing- The Profit Sharing and 401(k) Retirement Plan is available to hosts after they have been with the Company for 3 months (Monthly Plan Entry Dates).
• Health Insurance- Affordable health plan options (co-pay, HSA, FSA) available to all full-time seasonal and year-round employees.
• Mary’s Well House- Employee health center provides employees with basic office visits, x-rays and lab work for co-pay, whether insured or not.
• Free Tuition– Earn your degree, debt-free. 100% free tuition starting day one of employment.