Lifecycle Marketing Specialist

The Lifecycle Marketing Specialist owns day-to-day execution of email and SMS programs, partnering with creative, web, brand, and cross-functional teams to translate strategy into high-quality communications.

Requirements

• Build, test, and deploy email and SMS campaigns end-to-end
• Create and maintain automated flows and triggered journeys in marketing automation platform
• Design and execute A/B tests on subject lines, preview text, CTAs, content, and send times
• Collaborate with partners to compile and distribute performance reports
• Build the executional playbook for a balanced, value-first lifecycle management approach
• Surface platform capabilities, integration opportunities, or workflow improvements
• Stay up to date on digital trends and regulations