Brand Marketing Manager, Proprietary Brands

Role Overview

The Brand Marketing Manager, Proprietary Brands is responsible for leading the planning, execution, and optimization of marketing initiatives across Highline Warren’s portfolio of brands. This role serves as a key contributor in driving brand growth, content strategy, customer marketing, product launches, and commercial activation efforts while ensuring alignment with broader business objectives.

What You Will Do

Lead the development and execution of annual and quarterly marketing plans across proprietary brands, identify opportunities to improve brand visibility, customer engagement, and commercial performance, and manage and optimize product content, digital assets, and customer-facing materials across key channels and retailer platforms.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• 5-8 years of progressive experience in brand marketing, product marketing, customer marketing, category marketing, or a related field
• Experience developing and executing integrated marketing campaigns and go-to-market strategies
• Experience working cross-functionally with sales, product management, and commercial teams
• Strong project management skills with demonstrated ability to manage multiple priorities in a fast-paced environment
• Experience analyzing marketing performance data and translating insights into actionable recommendations
• Strong written, verbal, presentation, and communication skills
• Proficiency with Microsoft Office Suite, including PowerPoint, Excel, and Teams