Role Overview
We are looking for a Principal Product Enablement Manager to help define how Hightouch creates, communicates, and proves customer value—and how that value gets positioned and sold. The role involves working closely with Product, Product Marketing, Sales Leadership, Solutions Engineering, and the field to establish the connective tissue from buyer and business problem to use case, product, proof, qualification, and business case.
What You Will Do
You will play a critical role in the go-to-market thinking behind our core offerings, turning product capability into a value story a seller can discover, quantify, defend, and advance with a customer. Your work will include authoring frameworks, building the canonical use case library, and creating pain to future state narratives.
Why It Might Be a Fit
We are looking for someone with a track record of authoring frameworks, direct experience with products sold to both technical and business buyers, and evidence that sellers actually used what you built. You will be part of a team that is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success.
Requirements
- 7+ years in product marketing, product enablement, solutions marketing, or an adjacent go-to-market function
- substantial time spent on positioning and messaging for technical products
- direct experience with products sold to both technical and business buyers
- fluency in a qualification methodology (i.e. MEDDPICC)
- comfort operating across functions without authority over them
Benefits
- salary range $140,000-$230,000 USD per year
- meaningful equity compensation in the form of ISO options
- early exercise
- 10 year post-termination exercise window
To apply for this job please visit job-boards.greenhouse.io.

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