Sr. Director, Search Engine Marketing (SEM)

Hims & Hers is a health and wellness platform seeking a Senior Director of Search Engine Marketing (SEM) to scale one of the company’s largest acquisition channels. The role requires deep SEM expertise, strong operator instincts, and influence over product, brand, and go-to-market strategy.

Requirements

• 10+ years of experience in performance marketing with deep expertise in SEM
• Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI outcomes
• Demonstrated success driving incremental revenue and efficiency gains at scale
• Experience implementing automation, scripting, or AI/ML solutions within paid media workflows
• Strong analytical foundation with the ability to connect channel metrics to broader business outcomes
• Experience influencing product, UX, and lifecycle strategies to improve conversion and retention
• Exceptional leadership skills with experience managing and developing senior team members
• Strong communication skills with the ability to align cross-functional stakeholders and executive teams

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats