Senior Manager – Marketing Technology

Role Overview

Join Hines as a Senior Manager of Property Marketing Technology to lead the execution and ongoing evolution of our global marketing technology ecosystem. The role combines product ownership, marketing technology architecture, data and measurement, operational governance, and hands-on delivery.

What You Will Do

As a Senior Manager, you will set the roadmap, priorities, requirements, release process, and adoption plan for the global property marketing technology ecosystem. You will own the end-to-end product lifecycle for the property website platform, including CMS, hosting, templates per asset type, integrations, accessibility, performance, SEO, content governance, and ongoing optimization.

Why It Might Be a Fit

This role requires a highly strategic and technically fluent individual who can translate architectural vision into actionable solutions, ensuring consistent execution, performance, and compliance across regions, asset classes, and operating models.

Requirements

• Bachelor’s degree in Marketing, Data Science or Technology from an accredited institution.
• 8+ years of progressive experience in marketing technology, digital product management, digital platforms, solutions architecture, analytics implementation, or a closely related field
• Proven experience owning and scaling digital platforms or ecosystems (not just managing components)
• Experience operating in global, matrixed organizations with multiple stakeholders and regions
• Strong working knowledge of websites and CMS platforms, front-end concepts, analytics and tag-management infrastructure, APIs or integrations, and data flows
• Advanced experience designing and implementing scalable tracking, tagging, and attribution frameworks across multiple digital properties
• Hands-on experience with analytics platforms (e.g., GA4, Google Tag Manager, Data Studio), including implementation, validation, and governance
• Expertise in decentralized marketing technology ecosystems, including PMS/CRM platforms and system integrations across global environments
• Strong analytical mindset with a focus on data integrity, attribution accuracy, and performance optimization
• Experience in a global, matrixed, decentralized, or multi-site organization where influence and clarity matter as much as formal authority
• Experience holding vendors and partners accountable to technical standards, timelines, and performance outcomes
• Exceptional communication skills, with the ability to translate complex technical concepts into clear business language
• Unwavering commitment to integrity, ethical data use, and alignment with the firm’s Guiding and Leadership Principles

Benefits

• Dental insurance
• Vision insurance
• Comprehensive training
• Competitive compensation
• Robust benefits
• Generous vacation packages

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