Lead, Lifecycle Marketing Operations

Housecall Pro is looking for a Lead, Lifecycle Marketing Operations to build solutions that build better lives. The role requires 4-6 years of experience in lifecycle marketing, CRM, or marketing operations with a focus on automation and customer journey orchestration. The successful candidate will be responsible for owning and scaling lifecycle automation workflows, translating lifecycle strategies into signal-based, real-time journeys, and partnering with Martech to evolve infrastructure and improve campaign velocity.

Requirements

• 4-6 years in lifecycle marketing, CRM, or marketing operations with a focus on automation and customer journey orchestration
• 1-2 years of experience in a people management or team lead capacity
• Proven track record of architecting AI-driven workflows that significantly reduce manual execution time and increase velocity without sacrificing quality
• Proficiency with lifecycle platforms (i.e. Iterable, Braze, Marketo) including segmentation, triggers, and workflow logic
• 2+ years of experience with HTML/CSS for email design
• Experience working cross-functionally with Martech, Analytics, Product Marketing, and GTM/GTC teams
• Familiarity with data visualization tools (i.e. Tableau) and the ability to translate data into actionable insights
• Experience building and optimizing automated lifecycle programs across multiple channels including SMS and push
• Experience mentoring or managing junior team members
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience

Benefits

• Health care insurance (medical, dental, vision, disability)
• Employee assistance program
• 401(K)
• Flexible time off
• Paid parental leave
• Tech reimbursement
• Other company benefits

Tagged as: Pipeline Management