Digital Marketing & Demand Planning Manager (Healthcare)

Role Overview

The Digital Marketing & Demand Planning Manager is responsible for developing and executing marketing initiatives that drive product awareness, consumer engagement, demand generation, and revenue growth. The role combines digital and consumer marketing strategies with demand forecasting and commercial planning to ensure that marketing activities translate into measurable business results.

What You Will Do

Develop and implement digital and consumer marketing initiatives, translate marketing strategies into demand generation plans, develop demand forecasts, and monitor the effectiveness of marketing initiatives.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of digital marketing channels, consumer marketing initiatives, and demand generation strategies, as well as excellent communication and stakeholder management skills.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or a related field
• At least three years of relevant experience in digital marketing, consumer marketing, demand generation, demand planning, or commercial planning
• Experience in pharmaceutical, FMCG, food, cosmetics, or other product-based industries is preferred
• Proficiency in Microsoft Excel and PowerPoint
• Strong analytical skills, including the ability to interpret marketing performance, sales trends, and demand forecasts