GTM Strategy Manager Planning

Role Purpose

Own and drive Hublo Planning’s Go-to-Market strategy: priority segments, positioning, value proposition, differentiation, pricing and packaging.

Transform product strategy and GTM into measurable commercial growth, by improving qualified pipeline, win rate, adoption and expansion potential of Hublo Planning.

Bridge analysis and execution: formulate sharp recommendations, obtain necessary arbitrations and follow their impact through to commercial results.

Responsibilities & Expected Results

Prioritize segments and market opportunities and drive Hublo Planning performance

• Build actionable segmentation of the planning market in health and medico-social sectors.
• Evaluate potential, needs, decision criteria and right-to-win for each segment.
• Translate strategy into actionable commercial priorities and drive daily commercial performance of Hublo Planning.
• Work with Head of Product Marketing to translate these choices into messaging, content, battle cards, sales decks and activation tools.

Define positioning and value proposition of Hublo Planning

• Clarify the strategic problem solved by Hublo Planning for each segment and customer stakeholder.
• Formalize and update differentiation elements of Hublo against alternatives and competing solutions.
• Define the place of Hublo Planning in the overall value proposition of the Hublo platform.

Build pricing and packaging recommendations

• Design recommendations for offerings (standalone product or bundle, and add-ons) relevant for Hublo Planning.
• Analyze willingness-to-pay, competitive benchmarks and impacts on ARR, margin, expansion and churn.
• Track price realization, discount rate, module attachment and results of new offerings.

Drive launch and commercialization strategy

• Define business objective, scope and success criteria for each launch with significant commercial impact.
• Build go-to-market plan, readiness calendar, dependencies and responsibilities.
• Coordinate Product, Product Marketing, Sales, Customer Success, Finance, Marketing and RevOps.
• Conduct post-launch reviews and recommend necessary adjustments based on revenue, adoption and field signals.

Structure market and competitive intelligence

• Maintain targeted repository of competitors, alternatives and economic models relevant for Hublo Planning.
• Consolidate market data, field feedback (Sales and CS), win/loss analyses and reasons for non-decision.
• Identify market, regulatory and practice evolutions likely to influence strategy.

Success Metrics

• Market targeting and strategy adoption: Priority segments, ICP, positioning and value proposition are clearly defined, validated and consistently adopted by Sales, Customer Success, Product and Marketing teams.
• Commercial performance: Results on Hublo Planning are aligned with business plan objectives.
• Pricing and packaging efficiency: Pricing and packaging recommendations are implemented, with documented impact on price realization rate, discount rate, ARR, etc.

The Experience We Offer

• Impact Mission: Our mission to improve the healthcare system offers you the opportunity for a career with impact.
• Competitive Compensation: A salary package ranging from 70K€ to 90K€ per year depending on your experience.
• Professional Development: A dynamic human-scale structure that values initiative and engagement.
• Responsible Work Environment: We are B-Corp certified, recognizing our commitment to grow and continuously improve as a company responsible on environmental and social levels.
• Dynamic Locations: Our dynamic office on rue de Paradis offers an inspiring setting.
• Hybrid Work Policy: Flexible work organization: up to 10 days remote per month.
• Solid Onboarding: A comprehensive program that guides you throughout your first weeks at Hublo.
• Team Cohesion: Build strong bonds with colleagues through regular team events and an annual seminar, ensuring a connected and collaborative work environment.

Well-being Benefits

• Health Insurance: Benefiz health insurance covered 70% by Hublo for employees and their children
• Meal Vouchers: Swile Card: giving you access to 11€/day in meal vouchers, 50% covered by the company
• Sustainable Mobility Pass: Worklife Sustainable Mobility Pass: annual envelope of 550€ to contribute to your home-work commute expenses made with sustainable mobility (example: Navigo subscription, bike rental/purchase or maintenance/repair, etc.)
• Parental Policy: A parental policy to take care of your own: 100% salary maintenance without seniority conditions for maternity leave, 100% salary maintenance for supplementary birth leave (vs 70% first month and 60% second month by CPAM), 100% reimbursed sick children days, and many other adjustments to live this new stage peacefully
• Sports Activities: Access to a variety of sports activities through our Gymlib partner

Your Recruitment Process

• Screening with Maxime (30 min)
• Manager Interview with Florent (1h)
• Skill test with Maxime and Florent (1h)
• Cultural Add with Antoine and Julie (1h min)

Hublo is committed to creating an inclusive environment for all individuals, regardless of their ethnic origin, gender, sexual orientation, age, disability status or background. During our recruitment process and internally, we promote equal opportunities and celebrate diversity.

We know that applying for a new job can be both exciting and intimidating, but don’t worry, we know it and take it into account in our candidate support. Our recruitment team will be present at every stage of the process.

Tagged as: Clari