Senior Marketing Analyst

Role Overview

The Senior Marketing Analyst will play a key role in strengthening marketing performance reporting and financial analysis for a growing Australian hospitality and restaurant group.

What You Will Do

Develop and maintain marketing performance reporting, analyse campaign and advertising data, conduct attribution analysis, and prepare management reports.

Why It Might Be a Fit

The role combines specialist marketing analytics with commercial and financial analysis to support informed decision-making, requiring strong analytical and numerical skills with advanced Excel capability.

Requirements

• 3+ years of experience in marketing analytics, digital analytics, data analysis, or a related role
• Strong hands-on experience with Meta, Google, and YouTube analytics
• Experience with marketing attribution and multi-channel performance measurement, ideally including OOH media
• Strong analytical and numerical skills with advanced Excel/spreadsheet capability
• Experience preparing management reports and interpreting complex marketing and financial data
• Experience with or strong understanding of P&L analysis, balance sheet review, and financial reporting