Senior Marketing Manager, Industrial

Role Overview

The Senior Marketing Manager will lead and oversee demand generation, product marketing, and eCommerce initiatives to drive pipeline growth and revenue objectives. This role is responsible for setting direction, aligning resources, and driving performance across marketing channels that support multiple sales channels.

What You Will Do

The Senior Marketing Manager will lead and oversee the development of integrated lead generation strategies, establish performance metrics, and monitor campaign effectiveness across the marketing funnel. They will also provide strategic direction for eCommerce initiatives, support and align marketing efforts across multiple sales channels, and manage a $1M+ annual marketing budget.

Why It Might Be a Fit

This role provides the opportunity to shape marketing strategy, support diverse sales channels, and contribute to a growing and evolving business. The Senior Marketing Manager will lead a team and agency partners, ensuring marketing strategies are effectively executed to drive pipeline growth, support sales efforts, and successfully launch new products.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 7+ years of marketing experience, with a focus on B2B strategy, demand generation, and product marketing
• Experience managing and developing marketing teams and external partners
• Proven experience managing $1M+ marketing budgets with accountability for performance outcomes
• Demonstrated ability to support multiple sales channels, including indirect and partner-driven models
• Experience with Shopify or similar eCommerce platforms (strategic oversight preferred)
• Strong project leadership skills with the ability to drive initiatives from ideation through completion

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Paid holidays
• Life insurance