Director of Strategic Marketing and Communications

Huston-Tillotson University seeks a Director of Marketing and Brand Strategy to develop and execute integrated marketing and communications strategies that strengthen brand visibility, drive student enrollment, and deepen engagement with key audiences.

Requirements

• Develop and implement comprehensive marketing strategies to increase enrollment across all academic programs.
• Lead brand positioning and messaging to enhance institutional visibility and reputation.
• Supervise marketing staff and student content creators; provide direction, feedback, and performance management.
• Collaborate with Enrollment Management, Academic Affairs, Institutional Advancement, and Student Affairs to align messaging and campaigns.
• Use data and analytics to inform strategy, assess performance, and refine campaigns.
• Create and manage content that drives engagement, supports recruitment, and builds brand awareness.
• Oversee institutional social media strategy, including content development, posting, and audience interaction.
• Develop compelling storytelling that highlights students, faculty, staff, and campus life.
• Manage and maintain the marketing inbox and ensure timely responses.
• Host and assess virtual recruitment events and digital engagement initiatives.
• Ensure consistency across all branded materials and platforms.
• Develop and maintain social media and brand guidelines.
• Support campus marketing efforts, including digital displays and approved on-campus messaging.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Health Insurance
• Dental Insurance
• Vision Insurance