Marketing Analytics Manager

Role Overview

Join a high-impact marketing team where you’ll turn data into actionable insights that improve marketing performance, customer engagement, and business growth. Lead measurement and reporting for lifecycle marketing programs, defining KPIs, dashboards, and performance insights across Salesforce Marketing Cloud and Adobe Experience Cloud. Analyze customer journeys, campaign performance, attribution, and audience behavior to identify opportunities that improve acquisition, retention, renewal, cross-sell, and customer lifetime value.

What You Will Do

Apply advanced analytics techniques, including segmentation, cohort analysis, propensity modeling, and experimentation, to support personalization and optimization strategies. Partner with Marketing, Digital, Product, Finance, and UX teams to translate complex data into clear recommendations that drive business decisions and enhance customer experiences.

Why It Might Be a Fit

Serve as a trusted advisor to leadership by delivering insights that inform investment decisions, strategic initiatives, digital transformation efforts, and business performance. Support marketing technology and data initiatives by ensuring reliable reporting, scalable analytics solutions, and alignment across CRM, web, media, and enterprise data platforms.

Requirements

• Minimum 5-7 years of progressive experience in marketing analytics, digital analytics, or CRM analytics.
• Experience with Salesforce and Adobe technology stacks.
• Experience with content marketing, email marketing, and SEO marketing.
• Bachelor’s degree in Marketing, Analytics, Business, Statistics or related discipline.
• SQL proficiency with the ability to query, join, and analyze large datasets across enterprise data warehouses and marketing platforms.

Benefits

• Medical, dental, and vision plans with no-cost and low-cost options
• Annual employer HSA contribution
• 401(k) matching and immediate vesting
• Vehicle purchase and lease discounts, plus monthly vehicle allowances
• 100% employer-paid life and disability insurance
• No-cost health and wellbeing programs, including a gym benefit
• Six weeks of paid parental leave
• Paid Volunteer Time Off, plus a company donation to a charity of your choice