Customer & CRM Data Analyst

Role Overview

We’re looking for a Customer Analytics & CRM Specialist to help shape the performance and growth of our B2C retail proposition. You’ll use customer, behavioural and commercial data to influence trading, marketing and CRM strategy.

What You Will Do

You’ll own the analytical foundations that underpin our CRM and customer engagement strategy, develop customer segmentation and audience strategies, and work proactively with Trading and Marketing teams to identify opportunities through customer insight and behavioural data.

Why It Might Be a Fit

This is a specialist role for someone who enjoys turning complex customer data into clear commercial actions and wants to influence the future direction of our retail business.

Requirements

• Experience in Customer Analytics, CRM Analytics, Ecommerce Analytics or Digital Trading Analytics
• Hands-on experience working with modern CRM platforms such as Klaviyo, Contentful or similar customer engagement platforms
• Strong understanding of customer segmentation, lifecycle marketing and CRM strategy
• Experience using customer and behavioural data to influence commercial, trading or marketing decisions
• Strong SQL and analytical skills, with experience interpreting data and communicating actionable insights
• Experience working with digital analytics platforms such as GA4, Snowflake, Contentsquare or similar technologies
• Commercial understanding of ecommerce and digital customer journeys
• Excellent stakeholder management skills, with the confidence to influence Product, Marketing, Trading and senior business stakeholders

Benefits

• Dental insurance
• Vision insurance
• Flexible working hours
• Hybrid working model (2 days in office, 3 days remote)
• Diversity and inclusion initiatives
• Inclusive leadership

Tagged as: Data Analysis