Senior Product Marketing Manager

Role Overview

The Senior Product Marketing Manager will own go-to-market strategy and messaging for product launches and feature releases, translating product capability into clear, compelling value propositions for clients across EME markets. The role will partner with Product Managers to understand the roadmap early, ensuring marketing has the lead time and context needed to plan effective launches.

What You Will Do

The Senior Product Marketing Manager will own go-to-market strategy and messaging for product launches and feature releases, translating product capability into clear, compelling value propositions for clients across EME markets. The role will partner with Product Managers to understand the roadmap early, ensuring marketing has the lead time and context needed to plan effective launches.

Why It Might Be a Fit

The Senior Product Marketing Manager will bring an added layer of go-to-market strategy, and closer coordination across Product and Marketing to help campaigns land with even more impact. This role sits at the intersection of both, owning proposition messaging, go-to-market strategy for new releases while coordinating the campaigns that bring them to life across the region.

Requirements

• Significant experience in product marketing, with a track record of leading go-to-market for product launches in a consumer-facing business.
• Demonstrated experience coordinating campaign delivery across cross-functional teams (creative, CRM, performance marketing).
• Strong stakeholder management skills, with the ability to work effectively with both Product and Marketing teams and translate between the two.
• Experience managing or mentoring a direct report, with a track record of supporting their development.
• Excellent written and verbal communication skills, with the ability to craft clear positioning and messaging for varied audiences.
• Experience working across multiple markets or regions, with an understanding of how go-to-market approaches need to flex by market.
• Strong organisational skills and the ability to manage multiple concurrent launches and campaigns to deadline.
• Comfort using data and performance insight to inform and refine marketing decisions.

Benefits

• Competitive salary
• Flexible Benefits Package on top of your salary (12%)
• Private medical cover for you and your family
• Life insurance
• Contribution to gym memberships
• 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
• The option to buy or sell holiday days.
• Unlimited access to the LinkedIn Learning Platform
• A comprehensive global and local onboarding process
• Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents
• Option to participate and create ESG initiatives based on IG Brighter Future Fund