Director, Product Marketing, Ecosystems and Growth

On Site Full TimeSunnyvale, California, United StatesIllumio

Role Overview

The Director, Product Marketing, Ecosystems and Growth will lead the Ecosystems and Growth practice, unifying alliance-led and product-led growth motions into a coherent plan for accelerating pipeline and customer time-to-value. The role requires hands-on technical depth, including personally building product demos and speaking credibly to a technical buyer or partner’s engineering team.

What You Will Do

As Director, Product Marketing, Ecosystems & Growth, you will lead a team of three product marketers across alliance and growth disciplines, setting priorities, raising the bar on craft, and building their paths to the next level. You will also ensure every major product launch has both an alliance/partner motion and a Trial/Marketplace motion built in from the start, in partnership with the broader product marketing team.

Why It Might Be a Fit

The ideal candidate will have 8+ years of product marketing experience in enterprise security, cloud, or infrastructure software, including at least 3 years leading and developing marketers directly. They will also have a proven track record building technology alliance/partner marketing programs, PLG or trial-led growth motions, or both.

Requirements

  • 8+ years of product marketing experience in enterprise security, cloud, or infrastructure software
  • At least 3 years leading and developing marketers directly
  • Proven success setting strategic goals for a marketing function and translating them into operational plans that a team executes against
  • Track record building technology alliance/partner marketing programs, PLG or trial-led growth motions, or both
  • Demonstrated ability to build and maintain relationships with key industry and technology partners
  • Strong storytelling, positioning, and messaging skills — able to translate complex technology and integrations into differentiated, customer-facing value
  • Exceptional cross-functional leadership: comfortable driving alignment across Marketing, Product, Sales, Business Development, and executive stakeholders
  • Comfortable setting and tracking KPIs for alliance and growth marketing programs, and adjusting strategy based on what the data shows
  • Excellent written and verbal communication, including the ability to influence and guide senior executives
  • Ability to manage competing priorities across two distinct disciplines — partner marketing and growth/PLG — with a deadline focus
  • Hands-on technical depth (required, not preferred): you have personally built product demos yourself, not just briefed someone else to build them, and can speak credibly to a technical buyer or a partner’s engineering team
  • AI Fluency: demonstrates an ‘AI-first’ mindset, uses AI tools daily to improve the speed, quality, and reach of your own work, and sets that same expectation for your team

Benefits

  • Dental insurance
  • Vision insurance
  • Health insurance
  • 401(k) match
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
  • Commuter benefits
  • Employee discounts
  • Stock options
  • Equity participation
  • Relocation assistance
  • Visa sponsorship

To apply for this job please visit jobs.ashbyhq.com.


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