Senior Sales Operations and Analytics Lead

The Senior Analytics & Sales Operations Lead drives data-informed decision-making and sales performance across ImpediMed, combining data strategy and analytics with commercial sales operations to surface insights, optimise processes, and scale the business through automation.

Requirements

• Manage all aspects of field sales and SOZO measurement performance reporting, including data collection/stewardship, business intelligence and visualization design.
• Drive sales team productivity through reporting, process design, change management, and staff training.
• Lead customer segmentation and KAE call planning; track pipeline performance metrics.
• Collaborate with IT, Marketing, Manufacturing, Customer Service, and R&D to continuously improve commercial operations.
• Implement AI automation (e.g. lead scoring, call planning, CRM summarization) to reduce admin burden on the sales team.
• Design and maintain field sales and SOZO performance dashboards and reports for all audience levels.
• Lead development of standard reporting SOPs; ensure processes are automated and scalable.
• Implement AI-powered BI features (e.g. Power BI Copilot) to enable self-serve insights.
• Own the ImpediMed data strategy and model, aligned with business priorities.
• Champion a data-driven culture and oversee the data model implementation roadmap.
• Evaluate and embed AI/ML tools to accelerate insight generation and reduce manual processing.
• Analyze data to develop performance metrics and deliver actionable insights across commercial, finance, and product functions.
• Support strategic initiatives with data-driven recommendations, scenario modelling, and experimentation
• Develop and optimize data pipelines, warehouse, and integrations; ensure data quality and HIPAA/GDPR compliance.
• Manage Microsoft Dynamics 365 CRM including opportunity tracking and data stewardship.
• Partner with Sales, Marketing, Finance, Product, and CPS to drive revenue growth, process improvement, and cost optimisation.
• Supervise Sales operations employees and overall direction and function of team’s work responsibilities to have an effective organization.
• Foster a diverse workplace that enables all participants to contribute to their full potential in pursuit of organizational objectives.
• Interviewing, hiring, and training employees; planning, assigning, and directing work; rewarding and disciplining employees; addressing complaints and resolving problems to support strong employee relations throughout the organization in line with the ImpediMed core values.