Marketing Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. This role is based in our Nida Kule Esentepe, Şişli, İstanbul, Türkiye office. The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand.

Requirements

• Collaborate with the team to plan and deliver marketing campaigns in line with business objectives
• Deploy successful digital marketing campaigns from ideation to execution
• Manage costs and optimise spend across marketing channels and prove ROI
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Manage marketing agencies to effectively deliver
• Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging
• Plan and optimise social media channels for maximum impact
• Coordinate the design and production of all marketing collateral
• Track and analyse consumer behaviour and adjust campaigns accordingly
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Benefits

• Great community: a welcoming culture with in-person and online social events
• Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!
• Career opportunity: the opportunity to develop your career with bespoke training and learning
• Company funded private medical insurance
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment
• Strong wellbeing support through EAP assistance
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world