Senior Marketing Manager – LIONS Riyadh

Role Overview

The Senior Marketing Manager will play a key role in launching and growing LIONS Riyadh, translating the LIONS Riyadh proposition into high-impact campaigns that build awareness, audience demand, and long-term brand relevance. The role will work across brand, audience, digital, content, and campaign marketing, helping position LIONS Riyadh as an essential destination for the region’s creative, marketing, and media community.

What You Will Do

The Senior Marketing Manager will be responsible for developing and executing the LIONS Riyadh brand and campaign strategy, crafting compelling brand messages, and working with Creative teams and agencies to develop standout campaign concepts and assets across all channels. The role will also involve developing high-quality content, using analytics and measurement to track key metrics, and managing marketing budgets.

Why It Might Be a Fit

The successful candidate will combine strong strategic thinking with hands-on campaign delivery, creative judgement, and a deep understanding of how to engage different audience communities across Saudi Arabia, the GCC, and international markets. The role requires a minimum of 8–10 years of experience in marketing, with strong experience in brand building, audience marketing, or major events.

Requirements

• Minimum of 8–10 years of experience in marketing, with strong experience in brand building, audience marketing or major events.
• Bachelor’s degree in Marketing, Communications or a related field, or equivalent professional experience.
• Proven experience launching or growing a major brand, event, Festival, media platform or cultural proposition.
• Strong experience developing integrated campaigns across paid, owned, and earned channels.
• Strong experience in digital marketing, analytics, and campaign optimisation.
• Experience managing ticketing or audience-acquisition campaigns.
• Strong knowledge of digital performance marketing, PPC, SEO, and CRM.
• Strong creative judgement with the ability to recognise effective ideas, messaging, and campaign creative.
• Excellent understanding of brand positioning, audience segmentation, and customer journeys.
• Strong written communication and storytelling skills.
• Ability to manage agencies, budgets, and multiple campaigns simultaneously.
• Confident working with senior internal and external stakeholders.
• Strong interest in creativity, advertising, media, culture, and emerging industry trends.
• Strong team management experience, motivating and developing a team to achieve marketing optimisation and excellence

Benefits

• Medical Insurance for individual and family
• Annual leave – 28 days
• Remote working on Sundays
• Working anywhere – 2 months every year
• School fees contribution, 40,000 SAR per child per year (up to a max of three children)
• Wellbeing Benefits
• Residency visa including yearly dependent fees
• Individual annual flight allowance for expats
• Local Relocation Package*
• International Relocation Package*