Digital Sales Analyst

Role Overview

As a Digital Sales Analyst, you’ll play a key role in optimising customer journeys, improving conversion performance, and helping more customers discover and choose ING. You’ll work in a fast-paced, data-driven environment, turning insights into action and influencing decisions that deliver measurable business outcomes.

What You Will Do

You’ll analyse digital sales funnel performance, identify opportunities to improve acquisition and conversion, support A/B and multivariate testing, maintain and enhance digital tracking, tagging and measurement frameworks, and develop dashboards, reports and insights that inform business decisions and stakeholder priorities.

Why It Might Be a Fit

You’ll be a good fit if you’re naturally curious, analytical and passionate about digital optimisation, with a genuine interest in customer behaviour, digital optimisation and continuous improvement. You’ll need excellent communication and stakeholder management skills, with the ability to influence across digital, product, marketing and analytics teams.

Requirements

• Proven experience with digital analytics platforms such as Adobe Analytics or Google Analytics, including tagging and QA.
• Excellent analytical and numerical skills, with the ability to translate data into actionable recommendations.
• Knowledge of experimentation methodologies, including A/B testing and test analysis.
• Proven experience with SQL is a prerequisite and is tested throughout the interview process.
• Data visualisation tools such as Tableau is highly regarded.

Benefits

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity