Demand Generation Manager

Role Overview

The Demand Generation Manager will be responsible for generating qualified leads and sales opportunities through outbound prospecting, researching and identifying Ideal Customer Profiles (ICPs) and target accounts, and executing personalized outreach campaigns.

What You Will Do

Key responsibilities include generating qualified leads, researching and identifying ICPs, executing personalized outreach campaigns, scheduling discovery meetings, and building and managing a healthy sales pipeline.

Why It Might Be a Fit

The ideal candidate will have strong client communication and stakeholder management skills, experience in requirement gathering and documentation, and a collaborative mindset to work closely with internal sales and delivery teams.

Requirements

• 3+ years of experience in B2B Lead Generation, Demand Generation, or Business Development.
• Strong knowledge of sales pipeline management, lead qualification, and opportunity generation.
• Hands-on experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar prospecting tools.
• Experience with email outreach platforms such as Instantly, Lemlist, or Mailshake.
• Proficiency in CRM platforms like Dynamics 365, HubSpot, or Salesforce.
• Excellent written and verbal English communication skills.
• Ability to create personalized outreach campaigns via email and LinkedIn.
• Strong analytical, reporting, and stakeholder management skills.
• Understanding of ABM, multi-channel outreach, and demand generation strategies.
• Exposure to US, UK, and Canadian markets.
• Experience in IT Services, SaaS, ERP, CRM, or Microsoft technology solutions is preferred.