Marketing Automation Engineer (Braze)

Role Overview

The Marketing Automation Engineer will build the infrastructure powering the future of restaurant payments, collaborating closely with business and marketing teams to build systems that directly impact the restaurants and users who rely on inKind. The role requires a strong understanding of data flow, marketing best-practices, and the ability to translate them to genuine personalization while technically executing on them at scale.

What You Will Do

The Marketing Automation Engineer will be responsible for implementing marketing campaigns, drafting technical implementation docs, and building them. The role involves optimizing platform usage, data-based triggering, and understanding user journeys, as well as creating sophisticated email, SMS, and push templates using dynamic templating.

Why It Might Be a Fit

The ideal candidate will have a deep expertise in journey/canvas building, dynamic templating skills, and experience with audience segmentation using behavioral data, custom attributes, and event properties. The role requires a solid understanding of contact data models, email deliverability fundamentals, and SMS compliance knowledge.

Requirements

• 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent)
• 2+ years of experience with Braze
• Deep expertise in journey/canvas building — multi-step, behavior-triggered flows with branching logic, delays, and channel mixing
• Dynamic templating skills: conditional blocks, variable logic, and live data integrations
• Experience with audience segmentation using behavioral data, custom attributes, and event properties
• Solid understanding of contact data models — user profiles, identified vs. anonymous users, subscription and consent management
• Ability to read API responses and event payloads to self-diagnose data issues without engineering support
• Liquid code proficiency
• Deep understanding of email deliverability fundamentals: list hygiene, bounce handling, unsubscribe management, and sender reputation
• Understanding of email domains/behavior and record management
• SMS compliance knowledge: opt-in/opt-out mechanics, quiet hours, carrier filtering, and message encoding
• Familiarity with TCR rules and regulations

Benefits

• Generous PTO and company holiday policy
• 100% employer-covered health and dental insurance
• Vision plan available at employee cost
• Child care benefits and generous parental leave
• Dog-friendly Austin office with great views of downtown
• Daily lunches and snacks for in-office team members