Associate Product Marketing Manager

Role Overview

As a Associate Product Marketing Manager, you will be the execution engine of the Product Marketing team. You will own landing page production, write and maintain outbound messaging, and turn out first drafts for enablement, campaigns, and events.

What You Will Do

You will use AI tools to work faster, absorb industrial and technical product context quickly, and produce concise, outcome-oriented B2B copy across the funnel. You will own product positioning, messaging, and go-to-market strategy for Innovapptive’s key themes.

Why It Might Be a Fit

You will be a strong writer who takes a brief and drives it to done. You will be proactive, fast, and excited to grow into a strategic PMM. You will have a keen eye for design and the ability to produce extremely classy or modern presentation/visuals.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2+ years in B2B marketing — product marketing, content marketing, demand generation, sales enablement, or growth
• Strong copywriter who produces concise, outcome-oriented B2B copy — not just descriptive writing
• AI-enabled and tool savvy actively uses AI tools to work faster; not a passive user
• HubSpot or equivalent CMS experience — can build and deploy landing pages, set up forms, and manage UTM tracking
• High execution velocity — comfortable managing multiple parallel deadlines without getting blocked
• Ownership mindset — takes a brief and drives it to done without waiting for detailed direction
• Intellectual curiosity — absorbs industrial or technical product context quickly and writes credibly about it
• Good research skills — can understand a company, industry, or competitor and turn it into useful messaging

Benefits

• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off
• Provision of Medical Insurance for family – self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development – access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports – Cricket, Volleyball, Throw-ball, Badminton, TT, Music