Senior Product Marketing Manager

Role Overview

As a Senior Product Marketing Manager, you will own product positioning, messaging, and go-to-market strategy for Innovapptive’s flagship themes — Connected Worker, Industrial AI, Maintenance, Operations, and Value360. You will be the strategic engine behind how we tell our value story, prove it with customers, and arm Sales to win.

What You Will Do

Positioning, Messaging & GTM Strategy: Own product positioning, messaging, and go-to-market strategy for Innovapptive’s key themes — Connected Worker, Industrial AI, Maintenance, Operations, and Value360. Sales Enablement Arsenal: Build and maintain the sales enablement toolkit — pitch decks, talk tracks, battlecards, build-vs-buy collateral, RFP packs, and deal-stage proof assets.

Why It Might Be a Fit

You will run the customer proof and Customer Value Realization (CVR) motions, lead competitive and win-loss intelligence, and partner with the Product Marketing Lead on CEO- and board-level narratives. If you turn ambiguous briefs into polished, executive-grade GTM assets and thrive in a fast, entrepreneurial environment, this role is built for you.

Requirements

• Bachelor’s / MBA in Marketing, Business, or a related field
• 5+ years in Product Marketing, GTM Marketing, or Solutions Marketing for B2B SaaS or enterprise technology
• Proven track record of independently owning GTM strategy
• Strong storyteller who converts complex product capabilities into crisp, executive-facing market narratives
• Customer-facing comfort: can conduct customer interviews, extract value stories, and produce case studies independently
• Sales alignment experience — has built battlecards, run enablement sessions, and worked directly with AEs and SEs

Benefits

• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off
• Provision of Medical Insurance for family – self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development – access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports – Cricket, Volleyball, Throw-ball, Badminton, TT, Music