Senior Manager, Product Marketing

Role Overview

The Senior Manager, Product Marketing, will be responsible for implementing the Executive Education marketing strategy to promote a portfolio of Open Enrolment Programmes globally and drive sales. They will lead the effective planning and coordination process of the 110+ sessions with the CMO/Director Recruitment and Senior Director, Marketing and Product Strategy.

What You Will Do

Develop, execute, and implement marketing plans and campaigns to ensure a healthy lead pipeline for the target audience. Build thought leadership content to grow brand awareness for allocated portfolios of Open Programmes and thought leadership of INSEAD Executive Education.

Why It Might Be a Fit

The ideal candidate should have 4+ years’ experience in strategic marketing, proven success in lead generation, and familiarity with AI tools for content, analytics, or personalisation.

Requirements

• 4+ years’ experience in strategic marketing
• Proven success in lead generation and go-to-market planning for new products or services
• Familiarity with AI tools for content, analytics, or personalisation
• Experience working with data platforms (Google Analytics, Salesforce, Drupal etc.)
• Excellent storytelling and presentation skills
• Strong digital marketing skills, including SEO, paid search, paid social, CRM, and marketing automation
• Growth mindset with a bias for action and experimentation
• Highly analytical, data-literate, and results-oriented
• Confident communicator with strong influencing skills
• Agile, adaptable, and collaborative—comfortable working across cultures and time zones
• Passionate about innovation, education, and making a global impact

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid holidays
• Full-time employment