Role Overview
The Senior Manager, Marketing Operations will lead the systems, data, and automation behind how families and referring providers find InStride Health and move through our application process. This role connects our marketing, sales, payor, and clinical operations teams so each can see the same picture and act on it quickly.
What You Will Do
Manage our CRM and the marketing tools connected to it, set strategy and priorities, and drive execution with partner teams. Define how we follow a family or provider from first contact through application, evaluation, and enrollment, and work with data science and analytics on lead scoring, routing, and attribution.
Why It Might Be a Fit
The ideal candidate will have 5+ years of experience in CRM systems management or marketing/revenue operations, including hands-on work rebuilding or significantly restructuring a CRM. They will have a strong strategic thinking, collaboration skills, and a problem-solving mindset in a fast-paced environment.
Requirements
- 5+ years in CRM systems management OR marketing/revenue operations
- Hands-on Zoho CRM experience is preferred; we will also consider candidates with equally deep HubSpot or Salesforce experience
- Proven experience directly managing people, including hiring, developing, and holding a direct report or team accountable to clear priorities
- A track record of supporting a sales team with measurable gains in their efficiency and output
- Real experience using AI and automation to build things that work, rather than only experimenting with tools
- Strong strategic thinking, with the ability to move between marketing strategy, how systems are built, and how data flows between them
- Comfort with funnel and conversion analytics, and familiarity with how websites capture leads and track behavior (forms, GA4, Segment, or similar)
- Strong collaboration skills, high attention to detail, and a problem-solving mindset in a fast-paced environment
Benefits
- 401k with match
- Flexible PTO
- Paid holidays
- Paid service days
- 4 week paid sabbatical
- 12 week paid parental leave
- Health benefits starting on your first day
To apply for this job please visit job-boards.greenhouse.io.
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