Growth Product Manager – Customer Acquisition (German Speaking)

Role Overview

The company is looking for a Growth Product Manager to own the systems that decide which German businesses iwoca reaches, and the journey they take from first click to submitted loan application. The team is being built, and the role sits between iwoca’s German commercial teams and the technical squad that builds for them.

What You Will Do

The Growth Product Manager will own the funnel from first visit to application, set the roadmap for acquisition and the signup journey, and decide what the squad builds next. They will also build with their technical squad, ship lead scoring systems, eligibility checkers, and signup flows.

Why It Might Be a Fit

The role requires someone intellectually curious, skilled at asking the right questions, and able to act as the product voice on modelling work. The team is looking for someone who can turn the commercial strategy team’s goals into testable hypotheses and brief the squad can act on.

Requirements

• Experience as a product manager, growth product manager, or in a role with clear ownership of product-led growth outcomes
• Strong analytical capability and experience with experimentation frameworks and A/B testing tools
• Hands-on experience with tracking and attribution setups, such as Amplitude, GA4, GTM, server-side tagging or conversion feedback into ad platforms
• Able to act as the product voice on modelling work – challenging assumptions and turning model output into decisions, without building the models yourself
• Strong capability using AI tools, including structured prompting and iterative AI interaction to problem solve and increase productivity

Benefits

• Flexible working hours
• Medical insurance from Vitality, including discounted gym membership
• A choice between a dedicated dental plan or a health cash plan that reimburses everyday medical expenses
• A private GP service (separate from Vitality) for you, your partner, and your dependents
• 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave
• A one-month, fully paid sabbatical after four years
• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support
• 3% Pension contributions on total earnings
• An employee equity incentive scheme
• Generous parental leave and a nursery tax benefit scheme to help you save money
• Electric car scheme and cycle to work scheme
• Two company retreats a year: we’ve been to France, Italy, Spain, and further afield
• A learning and development budget for everyone
• Company-wide talks with internal and external speakers
• Access to learning platforms like Treehouse

Tagged as: Google Analytics, Lead Scoring