Growth Executive

Role Overview

The Growth Executive will work on developing a personalized communication strategy for ixigo using email, SMS, WhatsApp, and app notifications to drive booking and revenue growth. They will also manage banners across apps and websites for different offers and sale events.

What You Will Do

The Growth Executive will launch promotional offers and events to attract new customers, work closely with cross-functional teams on campaign requirements and strategy, and build a framework for targeting, acquiring, educating, and nurturing the user base.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of mobile apps and user behavior, hands-on experience with marketing automation tools, and a keen eye for detail with high benchmarks for quality.

Requirements

• Strong understanding of mobile apps and user behavior on smartphones/internet
• Hands-on experience with Marketing Automation tools like Clevertap with in-depth knowledge of engagement channels like Email, Push, SMS & Whatsapp.
• Ability to use Photoshop or basic image editing tools is another big plus.
• Prior experience with CRM and CLM tools like WebEngage, MoEngage, and CleverTap is a must have.
• Strong written and verbal communication skills is mandatory
• Able to fit in well within an informal startup environment and to provide hands-on management.
• High energy level and untiring commitment to drive oneself & the team towards goals.
• Great people skills!