Role Overview
You will shape the future of coffee systems in the DACH region, developing two strong brands further, leading an engaged team, and opening up new growth opportunities and innovative customer experiences.
What You Will Do
Drive brand growth, strengthen brand value, reach, and customer loyalty, and implement insights in sustainable growth initiatives.
Why It Might Be a Fit
You will lead strategic partnerships, central marketing contact for Bosch and Versuni, and development of joint growth and activation plans.
Requirements
- More than 10 years of experience in marketing of FMCG, consumer goods, or comparable brands
- Comprehensive experience in brand building, including brand strategy, consumer understanding, portfolio management, integrated communication, and long-term brand value development
- Proven leadership experience with successful leadership, promotion, and development of high-performance teams
- Strong commercial understanding and the ability to translate brand strategies into business growth, profitability, and value for partners
- Experience in close cooperation with sales, shopper marketing, revenue growth management, e-commerce, and customer-oriented teams
- Experience in building and managing strategic partnerships, alliances, or joint business plans with external partners or key customers
- Experience in developing and implementing integrated marketing programs across digital channels, social media, influencer marketing, e-commerce, retail media, and shopper activation measures
- Strong skills in stakeholder management and influencing within complex matrix organizations
- Experience in cooperation with international or global teams
- Fluent German and English skills in speech and writing are mandatory
To apply for this job please visit jobs.smartrecruiters.com.
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