We are seeking a dynamic and strategic-minded individual to join our team as the Customer Lifecycle Sr. Manager. In this role, you will be the strategic owner of our customer lifecycle strategy with a primary focus on acquisition. You will drive growth by attracting new customers across all channels — online, in-store, and membership — through data-driven strategies, creative testing, and full-funnel optimization.
Requirements
- Develop and own the customer lifecycle strategy from acquisition through retention and advocacy.
- Create data-driven customer segmentation and personas to inform targeting and personalization.
- Lead the strategy and execution with the focus on acquisition stage of the customer lifecycle, ensuring integration with retention and win-back initiatives.
- Define the customer acquisition roadmap – from awareness and conversion to onboarding and early engagement.
- Lead the development of personalized customer journeys leveraging first-party data, behavioral analysis, and predictive models.
- Oversee customer lifecycle journey across paid, owned, and earned channels (digital, retail, partnerships, referrals, influencers, etc.).
- Partner with Brand, Paid Media, CRM, Membership, and Field Marketing to align campaigns and messaging across channels.
- Continuously test creative, targeting, and offers to maximize customer growth and reduce friction in onboarding.
- Own customer KPIs including customer growth, CAC, conversion rate, and first purchase gross profit.
- Partner with Analytics and finance teams to build dashboards and define benchmarks for customer growth / acquisition by channel, store and region.
- Leverage segmentation, LTV modeling, and MMM learnings to inform strategy and investment allocation.
- Champion a customer-first mindset across the organization, driving alignment on acquisition priorities and success metrics.
Benefits
- Retirement Plan
- 401k Matching
- Generous Paid Time Off
- Tuition Reimbursement
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