Associate Director – Brand Marketing, Emerging Sports Growth

We are looking for a marketer with a genuine passion for sports beyond cricket to drive audience growth, build cultural relevance, and turn niche interest into sustained viewing habits for emerging sports properties.

Requirements

• 6–8 years of experience in brand marketing, growth marketing, or audience development, preferably in sports, media, entertainment, or consumer internet.
• Strong understanding of consumer behaviour, audience segmentation, and brand-building fundamentals.
• Demonstrated ability to create and scale marketing interventions that drive audience growth and engagement.
• Experience working across cross-functional teams to deliver integrated marketing initiatives.
• Strong analytical and problem-solving skills, with the ability to identify growth opportunities and translate insights into action.
• High ownership mindset with the ability to operate effectively in fast-paced, evolving business environments.
• Passion for sports (especially Cricket), and a strong interest in building fandom for emerging properties.

Benefits

• Equal opportunity employer
• Diverse and inclusive work environment
• Free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected