Director of Performance Marketing

Role Overview

This is a strategic leadership opportunity for a performance marketing expert who is passionate about driving growth through innovation, data, and emerging technologies. The role will lead the evolution of a modern demand generation function, overseeing paid acquisition, website performance, customer lifecycle marketing, and AI-powered growth initiatives.

What You Will Do

Develop and execute a comprehensive performance marketing strategy, manage significant marketing investment budgets, lead website growth initiatives, implement AI-driven personalization and targeting strategies, and optimize digital presence across AI-powered platforms.

Why It Might Be a Fit

Ideal for a forward-thinking marketer who combines analytical rigor with creativity and embraces AI as a core driver of marketing performance. The role requires 8+ years of performance marketing experience, including at least 3 years in a senior leadership role within a B2B SaaS environment.

Requirements

• 8+ years of performance marketing experience
• 3+ years in a senior leadership role within a B2B SaaS environment
• Strong background in vertical SaaS marketing
• Proven expertise managing large-scale paid media programs
• Deep understanding of AI-native search ecosystems
• Hands-on experience leveraging AI tools
• Demonstrated success optimizing website performance
• Strong analytical capabilities
• Expertise in customer lifecycle marketing
• Exceptional leadership and communication skills

Benefits

• Competitive base salary ranging from $170,000 to $195,000 USD
• Potential eligibility for performance bonuses
• Equity participation
• Comprehensive medical coverage
• Company-paid dental and vision insurance
• 401(k) retirement plan with employer matching contributions
• Flexible Time Off policy
• Up to 8 weeks of paid parental leave
• Flexible Spending Account (FSA) options
• Work-from-home stipend
• Ongoing professional development and career advancement opportunities
• Inclusive, people-first culture