Director of Product Marketing and Market Research

Role Overview

The Director of Product Marketing and Market Research will lead two closely connected disciplines: bringing products to market effectively and developing a deep understanding of customers, competitors, and market dynamics. This is a high-impact opportunity for an experienced marketing leader who thrives in fast-moving, high-growth environments and combines commercial thinking with strong customer and market insight.

What You Will Do

Define and own the product marketing strategy across the full product portfolio, build and govern a scalable global product launch framework, develop post-launch product adoption and engagement strategies, and establish and own measurement frameworks for product marketing performance.

Why It Might Be a Fit

The ideal candidate will have a proven track record of managing and developing multi-person product marketing teams, experience owning or significantly contributing to market research or customer insights functions, and a clear connection between product marketing work and measurable business outcomes.

Requirements

• 10+ years of experience in B2B SaaS marketing
• Director, Senior Director, Head of Product Marketing, or comparable marketing leadership position
• Proven track record of managing and developing multi-person product marketing teams
• Meaningful experience owning or significantly contributing to market research or customer insights functions
• Deep knowledge of B2B SaaS go-to-market strategy
• Experience building, transforming, or significantly reshaping a product marketing function
• Ability to operate successfully in a lean, fast-moving environment
• Metrics-driven and comfortable defining measurement frameworks
• Strong senior-stakeholder communication skills
• AI fluency and experience using AI tools
• Experience in fintech, payments, financial services, hospitality, travel technology, or hotel SaaS (plus)

Benefits

• Competitive annual compensation
• Unlimited paid holiday and flexible working arrangements
• Participation in a company share program
• Paid parental leave
• Annual learning budget
• Monthly dedicated development time
• Work-from-anywhere flexibility
• Relocation options
• Home office setup budget
• Access to Claude tokens
• Additional location-specific benefits