Performance Marketing Manager (Meta & Google Ads)

Role Overview

This is an exciting opportunity for a data-driven marketing professional to play a key role in driving growth through performance advertising and experimentation. In this position, you will lead the execution and optimization of paid acquisition campaigns across major digital platforms while validating new growth opportunities through structured testing.

What You Will Do

Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads platforms. Design and execute marketing experiments to validate acquisition, conversion, and growth hypotheses.

Why It Might Be a Fit

This position is ideal for marketers who thrive on experimentation, continuous optimization, and measurable results. You will have the opportunity to work across multiple growth initiatives, leverage modern marketing technologies, and influence strategic decision-making through analytics and performance insights.

Requirements

• Minimum of 2 years of hands-on experience in performance marketing, digital advertising, or growth marketing roles.
• Proven expertise managing and optimizing Meta Ads and Google Ads campaigns with measurable business results.
• Strong understanding of attribution models, conversion tracking, campaign setup, pixel implementation, event configuration, and troubleshooting.
• Advanced analytical skills with experience working with marketing KPIs, funnel metrics, forecasting models, and performance reporting.
• Ability to develop data-driven recommendations and make strategic decisions based on campaign performance insights.
• Experience using AI-powered tools to support content creation, campaign execution, or workflow efficiency.
• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Native-level Russian language proficiency.
• Professional-level English proficiency (C1 or higher).
• German language skills are highly desirable.
• Strong communication, collaboration, ownership, and problem-solving abilities.
• Ability to work independently while contributing effectively within cross-functional teams.

Benefits

• Competitive salary package.
• Fully remote work environment with the flexibility to work from anywhere.
• Opportunity to contribute directly to the growth of multiple international education-focused brands.
• High level of autonomy, ownership, and decision-making responsibility.
• Collaborative and supportive international team culture.
• Exposure to diverse growth initiatives, marketing experiments, and strategic projects.
• Access to modern marketing technologies, AI-powered tools, and professional development opportunities.
• Meaningful work that contributes to educational and career advancement initiatives.
• Dynamic environment that encourages innovation, learning, and continuous improvement.