Product Marketing Lead

Role Overview

This is a high-impact Product Marketing Lead role focused on shaping how a fast-growing SaaS platform is positioned, launched, and adopted in the market. You will sit at the intersection of Product, Sales, Customer Success, and Revenue teams, translating complex capabilities into clear, compelling narratives that drive action.

What You Will Do

Own messaging and positioning, lead end-to-end product launches, design and execute lifecycle marketing initiatives, build and maintain sales enablement materials, develop structured customer insight programs, and define success metrics.

Why It Might Be a Fit

Proven experience in Product Marketing within a B2B SaaS environment, demonstrated success owning and leading full product launches, strong ability to shape messaging and positioning, experience contributing to or leading lifecycle, growth, or retention-focused marketing initiatives.

Requirements

• Proven experience in Product Marketing within a B2B SaaS environment
• Demonstrated success owning and leading full product launches with measurable business impact
• Strong ability to shape messaging and positioning that improves market understanding and drives GTM effectiveness
• Experience contributing to or leading lifecycle, growth, or retention-focused marketing initiatives
• Familiarity with both product-led and sales-led motions, ideally within SMB-focused markets
• Comfortable operating with imperfect data, iterating quickly, and balancing strategy with hands-on execution
• Ability to collaborate deeply with Product, Sales, CS, and Revenue teams while driving alignment across stakeholders

Benefits

• Flexible work model allowing employees to work from anywhere
• Generous paid time off and parental leave policies
• Comprehensive health, dental, and vision coverage for employees and families
• Life and long-term disability insurance fully covered
• Health savings, flexible spending, and dependent care accounts with employer contributions
• Annual productivity allowance for wellness, technology, or work-enhancing needs
• 401(k) retirement plan with company contributions and equity participation opportunities
• Professional development budget to support continuous learning and career growth
• Company-sponsored gatherings and team offsites with travel support