Senior Marketing GTM Analytics Manager

Role Overview

This is a strategic analytics leadership opportunity supporting Marketing and cross-functional teams in a high-growth B2B technology environment. You will connect customer, campaign, product usage, customer relationship management, and revenue data to uncover opportunities for growth.

What You Will Do

You will own critical funnel, attribution, experimentation, account-based marketing, and return-on-investment analyses. Your insights will directly inform marketing planning, quarterly business reviews, investment decisions, and go-to-market strategy.

Why It Might Be a Fit

This role offers significant autonomy and the opportunity to shape how marketing performance is measured and translated into business impact.

Requirements

• 7+ years of experience in Marketing, Growth, Revenue, Go-to-Market, or related analytics, ideally within a B2B Software-as-a-Service environment
• advanced SQL skills and experience working with customer, campaign, product usage, Customer Relationship Management, and cloud data warehouse datasets
• strong knowledge of demand generation, marketing funnel measurement, attribution, experimentation, account-based marketing, and pipeline economics
• experience building scalable dashboards, reporting solutions, and data products that enable business teams to make informed decisions
• Salesforce experience is strongly preferred
• strong analytical judgment and a high standard for data accuracy and quality
• excellent executive communication skills and can clearly translate complex analytical findings into actionable business recommendations
• influence senior stakeholders effectively without relying on direct authority
• comfortable working as a strategic, hands-on individual contributor who can move between technical analysis and business strategy
• able to collaborate effectively across Marketing, Field Marketing, Revenue Operations, Finance, Sales Operations, and Data teams
• comfortable working with ambiguous problems, evolving priorities, and a high degree of ownership

Benefits

• Base compensation of CA$165,900–CA$237,000 annually
• equity
• remote-first work environment with flexibility to manage your schedule while delivering strong results
• generous paid time off
• designated quarterly wellness days
• end-of-year wellness break
• home office support
• technology stipend equivalent to US$100 net per month
• annual learning and development stipend for conferences, courses, certifications, and continued education
• 16 weeks of paid parental leave after six months of employment
• equity participation for full-time employees
• comprehensive medical and retirement benefits
• paid holidays, subject to local policies