Sr. Manager of Growth Marketing

Role Overview

This is a high-impact growth leadership role focused on accelerating subscription revenue and long-term member value. You will own a full-funnel, data-driven growth strategy spanning acquisition, conversion, engagement, retention, and lifecycle marketing. The role combines strategic leadership with hands-on execution across paid media, CRM, partnerships, referrals, and conversion optimization. Working closely with Sales, Product, Analytics, Finance, Operations, and Client Success, you will connect marketing performance directly to business outcomes.

What You Will Do

Own membership acquisition, subscription revenue, engagement, and growth targets, developing annual and quarterly strategies aligned with broader revenue objectives. Build and execute omnichannel acquisition strategies, optimizing audience segmentation, channel mix, budgets, and campaign performance to maximize ROAS and LTV:CAC. Lead conversion rate optimization initiatives across websites, landing pages, enrollment journeys, wellness experiences, and subscription pathways, including A/B and multivariate testing. Own CRM and lifecycle marketing programs across email, SMS, mobile, and in-app channels, covering onboarding, activation, upsell, renewal, and win-back initiatives.

Why It Might Be a Fit

This opportunity is well suited to an experienced subscription or membership marketer who thrives in a fast-paced, collaborative, and results-oriented environment. The role requires 8+ years of experience in growth marketing, performance marketing, demand generation, subscription marketing, or a closely related field, with demonstrated success scaling subscription, membership, fitness, wellness, SaaS, healthcare, consumer services, or other recurring-revenue businesses. The compensation includes a salary range of $88,700–$124,200, with potential company bonus opportunities, medical, dental, and vision insurance, 401(k) with company match, generous paid time off, and a free gym membership.

Requirements

• 8+ years of experience in growth marketing, performance marketing, demand generation, subscription marketing, or a closely related field
• Demonstrated success scaling subscription, membership, fitness, wellness, SaaS, healthcare, consumer services, or other recurring-revenue businesses
• Strong expertise in paid media, lifecycle marketing, CRM, conversion rate optimization, marketing analytics, and full-funnel growth strategy
• Proven ability to achieve ambitious customer acquisition, engagement, and revenue targets through measurable marketing programs
• Deep understanding of customer journeys, attribution, marketing automation, experimentation methodologies, and performance measurement
• Experience developing segmentation strategies and personalized campaigns that improve customer conversion and retention
• Strong analytical and problem-solving skills, with the ability to translate data and customer behavior into actionable growth strategies
• Excellent cross-functional collaboration and communication skills, with the ability to influence Sales, Product, Finance, Analytics, Operations, and other stakeholders
• Experience managing marketing budgets and making investment decisions based on ROAS, CAC, LTV, and broader business performance

Benefits

• Salary range of $88,700–$124,200
• Competitive overall compensation package with potential company bonus opportunities
• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Generous paid time off
• Free gym membership providing access to more than 13,000 fitness locations across the United States
• Additional employee benefits and wellness-focused resources
• Opportunity to contribute to meaningful growth initiatives focused on improving member engagement, health, and long-term customer outcomes
• Collaborative, cross-functional environment with opportunities for professional growth and leadership development