Brand & Sales Enablement Manager

On Site Full TimeRacine, Wisconsin, United StatesJohnson Outdoors

Role Overview

The Brand & Sales Enablement Manager will lead the planning and execution of global trade shows, customer events, retail merchandising programs, and point-of-purchase displays to ensure a consistent and compelling brand presence across dealer, distributor, and retail channels.

What You Will Do

The successful candidate will ensure sales growth through impactful customer-facing experiences and marketing activations worldwide, leading the development and execution of retail brand strategy, and acting as a strategic integrator between Brand and Sales.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of brand strategy, retail marketing, and sales enablement best practices, with experience managing field marketing teams and executing retail activations.

Requirements

  • Bachelor’s degree in marketing, business, sales, or equivalent
  • Typically requires a minimum of 5 years’ experience in brand marketing, trade marketing, or sales enablement
  • Experience managing field marketing teams and executing retail activations
  • Strong understanding of brand strategy, retail marketing, and sales enablement best practices
  • Proven ability to lead cross-functional initiatives and manage field teams
  • Experience planning and executing trade events and retail activations
  • Excellent communication and collaboration skills across marketing, sales, and creative functions
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Proficiency in Microsoft Office Suite; familiarity with CRM and marketing automation tools is a plus

Benefits

  • Competitive base salary with additional earning potential through participation in the annual discretionary cash profit sharing program
  • Paid Time Off and holiday benefits
  • Full benefits package
  • Employee support and fitness and wellness plans
  • Performance development and training opportunities
  • 401(k) with company match and deferred retirement contributions
  • Sons & Daughters Scholarship program
  • College savings program
  • Life and LTD insurance

To apply for this job please visit recruiting2.ultipro.com.


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