Growth Marketing & AI Automation Manager – Sales Recruiting Agency

Role Overview

As the Growth Marketing & AI Automation Manager, you will generate qualified employer leads for the sales team at Just Sales Jobs, a sales recruitment firm. You will work closely with sales leadership, marketing to business owners, Presidents, CEOs, VPs of Sales, Sales Directors, and HR and Talent Acquisition leaders at employers ranging from small businesses to enterprise, across all industries. The role covers demand generation and channel execution alongside marketing automation, content, and analysis.

What You Will Do

Your main day-to-day responsibilities will include demand generation through outbound email, paid search and paid social, SEO and inbound search, visibility in AI assistants, and referrals. You will also work on paid media, website, SEO, and AI-search, marketing automation and AI, content and creative, analytics, reporting, budget, and vendor management.

Why It Might Be a Fit

This role offers full ownership of a function with direct impact on company revenue, reporting to the CEO with a seat on the leadership team and no layer between the work and the decision. You will have the opportunity to build a new lead generation program, with existing lead generation programs and seven years of campaign and conversion history to work from.

Requirements

• 5 or more years of B2B marketing experience across growth marketing, demand generation, digital marketing, or marketing operations, in an environment with a considered sale
• Deep outbound email experience: sequence design, list building, segmentation, personalization, testing, reply handling, and copy written personally
• Deliverability expertise, with sending infrastructure run personally rather than by a vendor
• Automation build experience: workflows built rather than tools used that contained automation features
• AI tooling experience beyond content generation
• Accountability for pipeline outcomes rather than campaign delivery
• Hands-on paid media experience across Google Ads and Meta (Facebook and Instagram)
• Ad creative production: static assets, short-form video, and copy variants, produced personally and iterated at volume
• Business writing for a North American audience, adapted for executives, HR leaders, sales leaders, employers, and candidates
• Hands-on experience with Clay or similar software — enrichment, waterfall data, and signal-based list building
• SEO experience, whether executed personally or by directing an agency, plus working knowledge of website conversion and digital analytics
• CRM administration in Pipedrive, HubSpot, Salesforce, or similar: custom fields, pipelines, funnel reporting, and source attribution
• Video production capability: scripting, filming, editing, and captions
• Ability to build client-facing sales presentation materials to a professional standard
• Experience managing vendors, agencies, contractors, and data providers
• Ability to work independently in a remote company, with no marketing team above or below this role

Benefits

• CAD $100,000 – $120,000 base salary, depending on experience and demonstrated capability
• Yearly bonus of up to 15% of base salary
• Four weeks of vacation
• Seat on the leadership team, reporting directly to the CEO
• Annual performance bonus