Head of Customer Lifecycle Marketing

Role Overview

The Head of Customer Lifecycle Marketing will lead the Customer Lifecycle Marketing function, responsible for engaging and nurturing customers through their entire lifecycle and across the Justworks platform. The role will build and scale the function to systematize customer engagement at critical points in their lifecycle.

What You Will Do

Key responsibilities include designing and managing a portfolio of customer marketing programs, journey architecture, lifecycle channels, performance measurement, and leading a high-performance Customer Lifecycle Marketing team.

Why It Might Be a Fit

The ideal candidate will have 10+ years of experience in lifecycle, CRM, growth, or customer marketing roles, with a track record of running programs and functions that achieve acquisition, retention, and expansion goals and drive customer and revenue outcomes.

Requirements

• 10+ years in lifecycle, CRM, growth, or customer marketing roles
• ideally in a platform business with an expansion motion and an SMB target customer
• lifecycle experience
• customer centricity
• business impact
• marketing craft
• AI and agent expertise
• partnership and collaboration
• leadership

Benefits

• Dental insurance
• Vision insurance
• Wellness program offerings
• Company retreats
• Ability to interact with and learn from leaders in the startup community
• Total Reward Philosophy
• Perks and benefits