KalHops Marketing Manager

The KalHops Marketing Manager plays a critical role in shaping and accelerating the growth of Kalsec’s global hops business by translating technical and sensory value into compelling marketing strategies.

Requirements

• Lead the development and execution of strategic marketing plans
• Translate product functionality and benefits into clear, compelling messaging
• Partner with R&D and applications teams to support innovation pipelines
• Collaborate with global sales and commercial teams to drive demand generation
• Analyze beer industry and hop market trends to inform strategy
• Plan and execute integrated marketing campaigns
• Develop high-quality content to position KalHops as a trusted expert
• Manage marketing budgets and ensure effective allocation of resources