Associate Manager, Product Marketing – Everyday Value

Hybrid Full TimePlano, Texas, United StatesKFC

Role Overview

The Associate Manager, Value owns the design, launch, optimization and scaling of proven value platforms that drive new visits, frequency and habit formation. This role turns the value strategy into commercially viable offers and programs.

What You Will Do

You will build the value calendar and offer pipeline, develop business case recommendations, coordinate test and national launch readiness, and use performance and competitive signals to improve results.

Why It Might Be a Fit

You will work across Consumer Insights, Finance, Operations, RSCS, FIT, Digital, Retail Marketing, IMC, Media, and agencies to move work through the 4Ds process (Discover, Dive, Design and Deploy) with speed, clarity and strong execution.

Requirements

  • 5+ years of experience in product marketing or related field
  • Proven track record of driving sales, transactions, frequency, profitability, and adoption
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration skills

Benefits

  • Competitive salary
  • Benefits package
  • Opportunities for professional growth and development

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To apply for this job please visit eczd.fa.us2.oraclecloud.com.

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