Marketing Automation & Lead Management Senior Specialist

Role Overview

The person will have a key role in the operational management and coordination of marketing automation, lead management, and multi-channel campaigns, directly reporting to the Head of Marketing Intelligence.

What You Will Do

Manage independently the Marketo platform, coordinate marketing automation campaigns, support the continuous improvement of workflows, and prepare performance reports on campaigns and leads.

Why It Might Be a Fit

The ideal candidate will have at least 3-5 years of experience in marketing automation, digital marketing, or lead management, with good/excellent knowledge of Marketo and Salesforce.

Requirements

• Bachelor’s degree in Marketing, Communication, Economics, or related disciplines
• At least 3-5 years of experience in marketing automation, digital marketing, or lead management
• Good/excellent knowledge of Marketo, equivalent marketing automation platforms
• Knowledge of CRM Salesforce (preferable)
• Ability to analyze data and marketing reporting
• Ability to work independently, with a strong sense of responsibility
• Organized approach and process-oriented
• Attitude to operational coordination and cross-functional collaboration
• Good communication and interpersonal skills, also in international contexts
• Orientation to continuous improvement and quality of execution

Benefits

• Contract for an indefinite period
• Flexibility in working hours, to favor work-life balance