Senior Director, Demand Generation

The Senior Director, Demand Generation will be responsible for architecting and driving Rightsline’s demand generation strategy to achieve measurable pipeline and revenue growth. This includes designing and executing scalable, data-driven marketing initiatives, building and scaling a predictable pipeline generation engine, and leading a high-performing team with a modern, data-driven approach.

Requirements

• 7-10 years of B2B SaaS demand generation, growth marketing or revenue marketing experience
• 3-5 years of experience leading/managing SDR/BDR teams and inbound teams
• At least 5 years of experience in a leadership role managing teams
• Proven track record of driving measurable pipeline and revenue growth in enterprise and mid-market segments
• Experience with enterprise and mid-market Account Based Marketing (ABM)
• Experience owning multi-channel demand generation engines, including paid media, integrated campaigns, and outbound support
• Demonstrated ability to track and optimize the lead funnel, ensuring a data-driven approach to marketing decision-making
• Proven ability to generate pipeline (not just leads)
• Experience working in Demand Generation at high-growth SaaS companies scaling between $25M → $100M+ ARR
• Ability to adapt and be agile in changing environments
• Experience working effectively with distributed teams and managing a remote team
• Data and metrics driven with strong analytical, budgeting/forecasting and reporting skills
• Deep understanding of attribution, funnel metrics, and ROI
• Demonstrated proficiency in leading comprehensive marketing planning cycles, including strategy development and budget allocation
• Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM platforms, analytical tools, and CRM systems

Benefits

• Competitive Compensation
• Unlimited Vacation
• Health & Dental Benefits
• RRSP Match Program