Senior CRM Manager

Role Overview

As our new Senior CRM Manager, you will develop CRM at our company from a previously neglected channel to a real growth driver. You will design how we address customers along the entire lifecycle and bind them in the long term.

What You Will Do

You will build our CRM and lifecycle strategy, develop processes, tools, and structures from scratch, and focus them on customer binding and re-purchases. You will develop lifecycle flows, relevant customer segments, and steer CRM campaigns.

Why It Might Be a Fit

You will have full design freedom in building our CRM function and can shape structures, processes, and measures from scratch. You will have a large and steadily growing contact base, a rare starting point to achieve visible and measurable results with CRM quickly.

Requirements

• Several years of experience in CRM, lifecycle, or retention marketing
• Knowledge of Klaviyo, including flows, segmentation, templates, and testing
• Understanding of relevant CRM KPIs and ability to recognize connections
• Ability to communicate clearly and securely in German
• Experience in e-commerce or D2C, with at least 4 years of experience

Benefits

• Flexible working hours
• 2 days of home office per week
• 28 days of vacation
• 5 days of workation per year
• Birthday off
• Subsidies for Wellpass
• Occupational pension
• Exclusive discounts on our products
• Modern, well-lit offices
• Phenomenal rooftop terrace