Demand Generation Manager

Role Overview

The Manager, Demand Generation drives the execution and performance of KPA’s demand programs across all paid, owned, and automated channels, and is a critical partner in improving the systems and measurement that underlie them. This is a hands-on, individual-contributor role with budget decision-making authority and a direct line to pipeline.

What You Will Do

Own Omnichannel Demand Execution, Plan, build, launch, and optimize integrated campaigns across paid search, paid social, display and retargeting, email, content syndication, trade media, and webinars, with consistent measurement.

Why It Might Be a Fit

Success is measured in qualified pipeline that Sales agrees is qualified, a funnel everyone can see, and a cost per opportunity that improves quarter over quarter, with a clear decision and data behind each improvement you make.

Requirements

• A minimum of 6 years in B2B digital, growth, or performance marketing, ideally in SaaS or technology, with a track record you can talk about in numbers.
• Demonstrated ownership of an end-to-end demand engine, You’ve built programs, not just managed a channel or a vendor.
• Experience in a lean team where you were the person who executed the work.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
• Marketing automation. Advanced HubSpot Marketing Hub (or Marketo, Pardot, or similar with a demonstrated ability to move fast in HubSpot). Workflows, lifecycle architecture, segmentation, and deliverability.
• Omnichannel campaign management. Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email, and webinars run as one program rather than five.
• AI automation. Fluency with modern AI tools for campaign content production, research, analysis, and workflow automation across a marketing stack, plus the judgment to know what still needs a human.
• Analytics. GA4, Salesforce reports and dashboards, HubSpot reporting, and strong spreadsheet fluency. Comfort with attribution methodology and its limits. Familiarity with a BI layer such as Tableau is a strong plus.
• Strong Working Knowledge Marketing operations. Lead lifecycle and funnel definitions, scoring, data hygiene, campaign taxonomy, and CRM administration adjacent to Marketing Operations and Revenue Operations.
• Account-based marketing. Account tiering, intent data, account-level targeting, and running marketing and sales as one motion against a named list. Hands-on experience with an ABM or intent platform (ZoomInfo, 6sense, Demandbase, Clay, or similar).
• Search. SEO and SEM fundamentals strong enough to help direct an agency and audit its work: technical health, content strategy, keyword and query economics, and the emerging discipline of visibility inside AI answer engines. Ahrefs, Semrush, or equivalent.

Benefits

• Medical
• Dental
• Vision
• Flexible Spending Accounts
• PTO
• Paid and Floating Holidays
• 401k with Company match and immediate vesting
• Company-funded Life Insurance
• Employee Assistance Programs
• No-cost Mental Health Benefits