Marketing Manager, CRM Operations

Role Overview

The Marketing Manager – CRM Ops focused on Consumer products at Kraken will lead the strategy for lifecycle program execution, develop advanced solutions, and build and execute complex CRM campaigns to drive engagement and revenue growth.

What You Will Do

The role involves leading the strategy for lifecycle program execution, developing advanced solutions, building and executing complex CRM campaigns, conducting data analysis, and working closely with stakeholders across the company.

Why It Might Be a Fit

The candidate will be a key member of the Consumer Marketing team, working closely with numerous stakeholders across the company, and will have the opportunity to add value from day one in an incredible visible role in the organization.

Requirements

• 5+ years of experience leading the development of complex lifecycle/CRM programs from strategy-to-execution
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with Braze, and other campaign-building tools
• Strong skills in analytic tools such as Tableau, Looker, HEX, Big Query
• In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)

Benefits

• Dental insurance
• Vision insurance
• Paid holidays